Reinventing traditional automotive industries

Reinventing Motorcycle Design

You are warmly invited to join this E-Lab event with Stuart Wood and Malcolm McKenzie on Motorcycle Design through a century – Sustainability, Innovation, and Performance, with a celebration of Phil Vincent (1926) – King’s Engineer and Entrepreneur

TICKETS: available soon.

Traditional automotive industries need to reinvent themselves to stay relevant for today’s zero-carbon imperative. While long-established, they need to rediscover a start-up mentality to make themselves relevant for today’s customers.

Stuart Wood, Chief Engineer of Triumph Motorcycles, has been the anchor of Triumph engineering since the company was re-created by John Bloor in the 1980s. Having rebuilt its position as a renowned specialist motorcycle business, Triumph is now addressing the sustainability challenge. Stuart will discuss how Triumph are tackling this from both business and engineering perspectives, and will bring along selected exhibits (including a prototype Triumph performance electric motorcycle) to illustrate issues, progress and success.

Malcolm McKenzie will also highlight some of the relevant learnings from Phil Vincent (King’s Engineer (1926) and Entrepreneur) who we are celebrating over this weekend. Vincent went on to build a renowned motorcycle company which produced some of the most iconic motorcycles through the 1930s to 1950s. During this period, sustainability was linked to the reliability imperative. Vincent succeeded with machine longevity (~50% of the machines still exist today), whilst also producing some of the most innovative and fastest motorcycles of the period. In fact, he created an icon, lauded in folk music, literature and art exhibitions, as well as in many speed and endurance records.

Malcolm McKenzie bought his first motorbike while an engineering student at King’s some decades ago. Starting his career in engine design he moved into telecoms and, following an MBA, into management and then turnaround consultancy. He has been a partner at EY, founded his own Transformation business, and also been active in business start-ups. Currently he leads Alvarez & Marsal’s European Corporate Practice, working with major and mid-sized businesses on turnaround. He also co-founded the King’s Entrepreneurship Lab. A Vincent owner (along with several other marques), Malcolm is also Chairman of the Vincent Spares Company, which supplies spare parts to keep these iconic bikes on the road.

The talks will be accompanied by a small exhibition of modern Triumph engineering, archives of Phil Vincent and related exhibits.

Location: King’s College, King’s Parade, Cambridge CB2 1ST

On the following day, Saturday 17th, in celebration of the 95th anniversary of Phil Vincent being granted his first patent while a King’s second year undergraduate, the Vincent Owners Club will exhibit and ride a procession of some 20 original Vincents from the 1930s-1950s through the College to honour these innovations. A unique moment! 12.00 Midday on the cobbles outside King’s Porters Lodge to experience these unique creations!


To attend or register your interest, contact: Event information