In the world of fresh produce, many businesses are family-run or evolved through generations of hands-on learning. But as the industry faces global challenges, shifting consumer demands, and increasing complexity, is real change possible without formal training?

Join the E-Lab as they host renowned fresh produce journalist Chris White, Managing Director of Fruitnet Media International, to reflect on managing a global media business for over 30 years—without any formal business education. Chris shares how instinct, storytelling, and experience have shaped his journey, and what he might have done differently with a structured business foundation.