The page provides a comprehensive guide to the Blue Ocean Strategy, a business framework that encourages companies to create uncontested market spaces, or “blue oceans,” rather than competing in saturated, highly competitive markets. It explains the strategy’s origins, key principles like value innovation, and contrasts it with traditional “red ocean” strategies. The guide also covers practical tools and frameworks for implementing Blue Ocean Strategy, such as the Strategy Canvas and Four Actions Framework, and includes real-world examples like Novo Nordisk’s success with Ozempic