🗣️ Session 2: Customer Development & Interviewing Techniques

📅 29 April 2026

⏰ 10:00–11:30 (Online)

Understanding your customers is the foundation of any successful venture. In this interactive session, you’ll learn how to: Find early customers and users Conduct effective interviews that build empathy Avoid bias and extract meaningful insights Validate whether people want, need, and would pay for your idea Test assumptions you built in Session 1 This session provides practical tools and scripts you can use immediately to strengthen your idea based on real‑world conversations.

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Select the workshop(s) you would like to attend:

• Session 1: Value Proposition - 14 April, 10-11.30am
• Session 2: Customer Development - 29 April, 10-11.30am
• Session 3: Identifying Risks and Designing Market Experiments - 5 May, 10-11.30am

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